We attempted to both attract and address the audience in many ways. Firstly we opened with a long pan of a room followed by some extreme close-up shots of hands.
This made the opening a bit mysterious as it didn’t give much away and the audience were kept in the dark regarding what was going on. The intention of this was to make the audience want to know what to watch more to find out what happens next and what the first shots were about-so attracting and engaging them. We also made sure that it contained action by featuring the chase; the main motive behind featuring this in our opening was that it was a generic convention of westerns so hopefully attracting the audience as they want to find out the reason behind it and what happens next. Added to this opening with action in the first minute of a film gives the impression that it will be an “action-packed film” hopefully attracting an audience and drawing the consumer in.
We attempted to address the audience by choosing a subject that people could relate to (stealing money). Most people can associate with needing money at one point or another and so they can empathise with one of the main characters in the film. It may also allow people o put themselves in her shoes and think what they would do. Furthermore the ‘over-the-head horse shots’ allows the consumer to see what the character would allowing them to relate further to the character. This was an attempt to address them as it allows them to feel part of the film.
I asked some people in my target audience (both the intended and accidental one) to watch my opening so that I could record their results and feedback.
From this video i can see that it was possitive feedback and the audience seemed to be enjoying it and wanted to watch more. It is because of this i feel that i achieved my aim in attracting and addressing the audience.
Excellent evaluation.
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